Back in the 1990s, the governors of the two largest border economies in Mexico and the United States were kicking around ideas to expand NAFTA to create a Super NAFTA. Then, in 2000 each was elected to president of their respective nations and the timing looked great for Vicente Fox and the people of Mexico to expand trade and achieve the next level of economic growth.
I had the opportunity to hear Former President Vicente Fox recount his perspectives on globalization at the recent AMR Executive Supply Chain Conference. A renaissance man, he got his start selling soda pop for the world’s largest BevCo, rising to the top spot in Latin America in the Sixties. This success propelled him to tHe Business School in Boston. Post-graduation, he decided to apply his trade at the family cowboy boot business.
Lucky for Vicente, John Travolta, teen heartthrob of Welcome Back Kotter and Saturday Night Live, applied his coolness to boots in the film Urban Cowboy. The Fox family business exploded and Vicente expanded distribution world-wide, learning from the sole up how to build a global business.