According to a recent supply chain survey conducted by Capgemini Consulting, demand volatility was the top business driver for supply chain managers (40% of survey respondents ranked it as number one). This is because although the economy seems to be improving, market demand is still uncertain, making it more difficult to operate a reliable supply chain. In order to counter this challenge, survey respondents are determined to improve the visibility of their supply chains (this ranked as top initiative for 45%).