Fashion is a tricky business, and gaining cost, quality and speed advantages can be difficult to do in an already complicated and competitive market. There are seasonal changes where products must be designed, developed, sourced, tested and imported and exported in a limited amount of time. Of course, this increased pressure to move quicker in getting products to market can make it more difficult to maintain a quality. If this wasn't enough to deal with, there are also the chaos customers create by not following trends, often making demand unpredictable. The list of challenges goes on and on. However, amid these ongoing struggles, and fluctuations in the global economy over the last few years, the footwear and apparel industry still has a chance to successfully adapt and thrive.