Lured by the promise of bigger sales, better access to consumers, and even their ultimate survival, wholesale brands are seeking new strategies to circumvent retailers and reach their customers directly. Over the past few months, some prominent apparel and footwear brands have announced plans to expand their own retail stores in the United States and other major global markets.
Adding a direct-to-consumer element will have far-ranging implications for every aspect of a wholesaler’s operations, from product development through customer experience, to the affect this shift could have on existing retailers. Register for USFIA’s upcoming webinar on Thursday, April 21 at 2:00 PM EST to hear industry experts discuss topics including:
- Trends in direct-to-consumer selling
- Benefits for the brand
- Balancing e-commerce sales and other channel conflicts
- Shifts in your supply chain operations
- The effects on the small to medium sized retailers
- How the brands are setting the tone for the shift
- Gary Barraco, Director, Global Product Marketing for Amber Road
- Matt Priest, President of Footwear Distributors and Retailers America (FDRA)
- Julia Hughes, President, USFIA
Register today and join us to learn about the critical components necessary for achieving a successful direct-to-consumer and omnichannel strategy!
This post was published on April 15, 2016 and updated on April 15, 2016.